We Are Storytellers and Strategists

digital citizens
 

We are storytellers and strategists, connectors and collaborators.

Digital Citizens is a full service Strategic Communications and PR company, led by multi award-winning founder, Jodie Bennett.

We specialise in business storytelling, using strategic Marketing Communications innovation combined with powerful storytelling techniques to increase awareness and influence, strengthen your brand and support business growth.

We are in the business of delivering results. Everything we do is bespoke and all the work is done here in New Zealand. We can manage any or all of your overflow, project work or ongoing digital marketing, PR and communication needs.

We serve businesses all over the world but our purpose remains the same - we live in your audience’s head, and that is central to every piece of work we do.

Let’s work together.

Digital Citizens provides consultant and freelance services, leaving you to get on with the things you do best, while we focus on the things we do best.  

Engaging Digital Citizens means you can outsource specialist services to senior professionals who will lead, and deliver.

Ready to grow your business? Let’s get started.

 

Blog
New Copyright Directive

The recent EU Copyright Directive passed by the EU is great news for someone like me – but bad news if you or your agency’s content marketing strategy is taking other people’s content and repurposing it.

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A How To...

Some of us PR and Comms pro’s got together this morning to talk about what to do this week with your marketing, following Friday’s atrocity in Christchurch.

As our nation still reels in shock and grief, we suggest you tread very carefully this week, especially on social media, and with your email marketing.

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Facebook Ads...

  • A $100,000 launch is meaningless when you spent $98,000 on Facebook advertising.

  • A $40,000 deal is pointless when you have to pay $39,000 to your agency.

  • A record sales month is basically just depressing when you can’t afford to pay yourself.

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Influencer Marketing...

News that various Blogger-cum-Influencer Management agencies are shutting their doors across Australia and NZ next year is no big surprise. More will follow. It doesn’t mean Influencer Marketing is dying, more that it has hit a point of maturity. We timeline our take on the rise, peak and levelling out of a billion dollar industry.

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Is Email Marketing Dead?

Email marketing continues to be one of the top performing tactics that inbound professionals have in their toolbox.

Here, we show how to improve your email marketing as an essential tool for attracting and retaining customers, and driving conversions.

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Blog DIY

Stuck? Read on for our top tips on how to write good blogs and boost your website's SEO.

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Vero - What We Think...

Initial thoughts on the launch of Vero - True Social.

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The Hash On Hashtags

Hashtags are equally the most overused and underused aspect of digital marketing. Here are some free tips to optimize your use of them and avoid potential pitfalls.

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What You Need To Know

How do we overcome the challenges these new changes pose to business pages?

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Lest we forget, honouring sacrifices made by men and their women to give us this life we now enjoy. Never forgotten. 🖤
Happy Easter friends 🖤
Oh goodness this gave us a laugh this morning, we’ve been watching a lot of birds during lockdown sing to us 🤔
We’re very sad to have received the call this morning that Bauer Media NZ is shutting down their magazine titles. NZ is losing some incredible publications and we’re also sad for the amazing editorial, operational and admin teams who support putting them together every issue. We will miss you @nextmagazinenz @womansdaynz @metromagnz @nzlistenermag @yourhomeandgarden @tastemagnz @northandsouthmag and all the other titles affected that we may not have worked as closely with. Feeling for all staff and sending huge virtual hugs. A sad day for NZ media indeed. 😢
We have many friends and clients voluntarily self-isolating and thought this schedule was a fab idea! Credit on the image (it’s not our ideas). Very handy if you’re planning to spend more time at home with the kids in the coming weeks... 🖤
Too cute/on-brand not to post today! Happy Halloween! 👻🎃#halloween2019
Congratulations to our multiple award-winners, celebrating across NZ and Australia tonight! Being the introverts we are, we wrote the entries but didn’t actually come to any of your events to celebrate with you - but we are thoroughly enjoying the FaceTimes from you all tonight! With ❤️ from your 💪
Some of us PR and Comms pro’s got together this morning to talk about what to do this week with your marketing, following Friday’s atrocity in Christchurch. As our nation still reels in shock and grief, we suggest you tread very carefully this week, especially on social media. There is a genuine concern for businesses regarding negative associations trying to promote or sell products and services right now via social media. Across comments sections, social media ads and sponsored posts, people are reacting strongly to the jarring nature of someone trying to overtly sell something at a time that frankly shouldn’t be about promotion. This is the protocol most of our clients are following. Life and business goes on, but there’s a time and a place. We have advised all our clients to hold off their funnel ads, social media advertising and boosted posts. DO ✔️Publish an official post from your business about Friday. ✔️Develop a short-term strategy that promotes your business to maintain contact with your customers, minus the sales push. ✔️Review your scheduled content and delete anything inappropriate for at least the next three to five days. ✔️Maintain exposure that is respectful, which won’t draw negative responses - both conscious and subconscious. Air NZ came under attack over the weekend for their tone deaf flight pricing to Christchurch - if you are a small business in a competitive market, the wrong post could really damage your relationship with a customer and how they perceive you. ✔️Be careful how you approach this. If you are unsure, ask a pro, or wait. ✔️Lastly, we encourage you to support your local Muslim businesses. Owners and staff are scared. Some need to take time off to go to Christchurch. Some are Mums and Dads who want to be close to their kids. Find out your local Muslim businesses and spend some money with them. Show them we really are one, and when times are tough, us Kiwis pull together and come out stronger than ever. Arohanui.
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