Keeping Our Citizens Informed.
A $100,000 launch is meaningless when you spent $98,000 on Facebook advertising.
A $40,000 deal is pointless when you have to pay $39,000 to your agency.
A record sales month is basically just depressing when you can’t afford to pay yourself.
These days a lot of businesses are relying on funnels as the secret to scalable, sustainable and profitable Facebook ad strategy.
But I wonder, how many people actually look at the process and ask ‘Is this right?’ I feel like I can’t be the only one?Read More
Influencer Marketing reached a peak, but also a very hormonal stage.
Firstly, many Influencers weren’t getting paid, on time, or at all. In Australia in particular, it became commonplace to demand payment upfront before delivering on activity. PR practitioners and marketers valued the reach and opportunity they presented, just not enough to pay on time.
On the flip side, marketers were paying for content that was provided by Mums, models and online celebrities who had no idea how to deliver to a marketing brief. CTA’s, CX and ROI were foreign terms and generally viewed as optional.Read More
Email marketing continues to be one of the top performing tactics that inbound professionals have in their toolbox.
Here, we show how to improve your email marketing as an essential tool for attracting and retaining customers, and driving conversions.Read More
Stuck? Read on for our top tips on how to write good blogs and boost your website's SEO.Read More
Initial thoughts on the launch of Vero - True Social.Read More
Hashtags are equally the most overused and underused aspect of digital marketing. Here are some free tips to optimize your use of them and avoid potential pitfalls.Read More
How do we overcome the challenges these new changes pose to business pages?Read More