The recent EU Copyright Directive passed by the EU is great news for someone like me – but bad news if you or your agency’s content marketing strategy is taking other people’s content and repurposing it.Read More
Some of us PR and Comms pro’s got together this morning to talk about what to do this week with your marketing, following Friday’s atrocity in Christchurch.
As our nation still reels in shock and grief, we suggest you tread very carefully this week, especially on social media, and with your email marketing.
A $100,000 launch is meaningless when you spent $98,000 on Facebook advertising.
A $40,000 deal is pointless when you have to pay $39,000 to your agency.
A record sales month is basically just depressing when you can’t afford to pay yourself.
News that various Blogger-cum-Influencer Management agencies are shutting their doors across Australia and NZ next year is no big surprise. More will follow. It doesn’t mean Influencer Marketing is dying, more that it has hit a point of maturity. We timeline our take on the rise, peak and levelling out of a billion dollar industry.Read More
Email marketing continues to be one of the top performing tactics that inbound professionals have in their toolbox.
Here, we show how to improve your email marketing as an essential tool for attracting and retaining customers, and driving conversions.Read More
Stuck? Read on for our top tips on how to write good blogs and boost your website's SEO.Read More
Initial thoughts on the launch of Vero - True Social.Read More
Hashtags are equally the most overused and underused aspect of digital marketing. Here are some free tips to optimize your use of them and avoid potential pitfalls.Read More
How do we overcome the challenges these new changes pose to business pages?Read More