About Us

See If You Like The Sound Of Us...


Work with great people who have great ideas.

Digital Citizens represents a variety of clients across the Wellbeing, Lifestyle and Luxury industries, both in Australia and New Zealand.

We are headquartered in leafy green Titirangi, Auckland, NZ.


About Jodie Bennett, Founder and Client Director:

Digital Citizens was founded because I wanted the best of both worlds. Clients and brands that I love working with, but not within an agency model.

I’ve been in PR since the mid-2000’s. By the age of 25 I was appointed General Manager of Australasia’s first ethical PR agency.

Every role I’ve held since has had a PR element (or we’ve added one in because of my background). I have managed PR activity in NZ, Australia, the UK and the US. My contacts are my currency but moreover, I know how to make an idea newsworthy, and pitch it successfully. I believe my biggest strength is in my writing and ability to cut through the clutter in a media pitch.

Strategic marketing, communications and PR are so intrinsically linked, but often in larger organisations those roles are split across two or three individuals. I like working across all three. I believe these three things are a magic foundation for business success and one external head co-ordinating makes room for some really clever innovation and direction.

I’ve worked on global brands, start-ups, e-Commerce retailers and now focus mostly on Luxury, Wellbeing and Lifestyle products. Our clients are currently based in NZ, Australia and the UK and are serviced from our office in Auckland, New Zealand.

We are booked out two to three months in advance because the number of clients we work with is capped. I work really closely with clients. If you are at the stage of your business where you’re ready to go to the next level and are seeking the right tools for growth, I’d love to talk to you.

How Do We Work?

We do clever, strategic work, and carefully deliver bespoke solutions created just for your business.  


Sometimes, it's takes someone from the outside to come in, review what you're doing, take the data-driven insights and create a strategy that is measurable, effective and optimises conversions. 


Send us your SWOT, or let us know the areas you need support in, and we’ll come back with an obligation-free topline strategy.


We'd love to hear from you.



Past + Current Work


Goodwins - Zoono - Good3 - Added Mojo - The Wholesome Co - Shine On - Bennett & Fitzgerald - One of One Fine Art Prints - Delfini HR - The Generalist PR - Auckland On Water Boat Show - NZ Marine - GO Healthy - AA Traveller - AA Travel Insurance - AA Maps - AA Roadwatch - AA Maps and Guides - Stuff.co.nz - Fairfax Media (Trade Brand) - NZ House & Garden - Cuisine - Fairfax Magazines Special Editions - Mags4Gifts.co.nz - Les Mills - McPhersons Consumer Products (Simple, Manicare, Swisspers) - Trilogy - Herbfarm - Dr.Hauschka - Ceres Organics - Lion Nathan - Coca Cola Amatil - Johnson & Johnson - NZME