Work with great people who have great ideas.

Digital Citizens represents a variety of clients across the Wellbeing, Lifestyle, Travel, Property and Luxury industries, both in Australia and New Zealand.

We are headquartered in leafy green Titirangi, Auckland, NZ.

About Jodie Bennett, Founder and Client Director:

Digital Citizens was founded because I wanted the best of both worlds. Utilising my senior marketing and strategic expertise, combined with my industry leadership in writing great content.

Originally qualifying and working as a staff writer in the magazine publishing industry, I worked for NZME for five years before I moved into PR, becoming an Account Director at my first agency, and later being appointed as General Manager of Australasia’s first ethical PR agency. From there I turned my hand a senior Product Manager role for a distributor of well-known beauty brands, then to a Global Communications and PR role for Les Mills International, before moving into a Senior Marketing role for Stuff, one of New Zealand’s largest print and online publishers. Later I accepted a role with the NZ Automobile Association (NZAA) as a senior Marketing Manager, before setting up Digital Citizens.

Strategic Marketing, Communications and PR are so intrinsically linked, but often in larger organisations those roles are split across two or three individuals. Working for myself allows me to work with a number of clients across all three areas. I believe these three things combined are a magic foundation for business success and one external head co-ordinating the activity makes room for some really clever innovation and direction.

I’ve worked on global brands, start-ups, e-Commerce retailers and now focus my expertise on supporting medium to large corporations. I work with CEO’s, Founders, Marketing Managers and HR Managers. My clients are currently based in NZ, Australia and the UK and are serviced from our office in Auckland, New Zealand.

I work really closely with clients and spend time getting to know you, your goals and challenges, and how I can best support you. If you are at the stage of your business where you’re ready to go to the next level and are seeking the right tools for growth and expansion, to be better seen and heard, I’d love to talk to you.

How Do We Work?

We do clever, strategic work, and carefully deliver bespoke solutions created just for your business.  

While Jodie leads the team and works with clients on a one-on-one basis, we are part of a collaborative network, all based in New Zealand. Our team includes ex-journalists and graphic designers, as well as SEO, marketing automation and lead-gen experts.

Would you like to work with us? Do get in touch via the button below and let’s have a chat.



Past + Current Work


Goodwins - Zoono - Good3 - Added Mojo - The Wholesome Co - Shine On - Bennett & Fitzgerald - One of One Fine Art Prints - Delfini HR - The Generalist PR - Auckland On Water Boat Show - NZ Marine - GO Healthy - AA Traveller - AA Travel Insurance - AA Maps - AA Roadwatch - AA Maps and Guides - - Fairfax Media (Trade Marketing Brand) - NZ House & Garden - Cuisine - Fairfax Magazines Special Editions - - Les Mills - McPhersons Consumer Products (Simple, Manicare, Swisspers) - Trilogy - Herbfarm - Dr.Hauschka - Ceres Organics - Lion Nathan - Coca Cola Amatil - Johnson & Johnson - NZME - IT Media